A few differentiating capabilities drive a company’s identity and success. But what do we really mean by a capability?
In this video we define what a capability is — the combination of processes, tools, skills and behaviors, and organization that delivers a specified outcome — and show how differentiating capabilities create unparalleled value for a company. We use Frito-Lay and its direct-store delivery capability as an example to illustrate this powerful concept.
Learn more: http://www.stratgeyand.pwc.com/global/home/what_we_think/multimedia/video/mm-video_display/CDS-explained-video-2012