Marketing Audit: It May Not Sound Exciting But It Can Be Crucial For Your Budget

Share this & earn $10
Revenue Hub
Published at : 13 Oct 2021
4 views
0
0

Welcome to another Expert Insights discussion.

Today we are joined by:
🔹 Stephanie Smith
Founder and Digital Matriarch at Cogwheel Marketing (https://bit.ly/3bojfPl)

NB: Cogwheel Marketing are one of our Expert Partners (https://bit.ly/32FLILD)

In this discussion Stephanie outlines why she feels the ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking “is what I’m spending in the right place” – and this is where the marketing audit comes in as a first step.

We consider the ‘ecospheres’ in which your hotel exists and moving beyond rate shopping and production reports to look at where your competitors operate in the social media universe – online competitor analysis – which is much more important to hotel marketeers.

Finally, we consider how the marketing audit helps you identify not only what you need to spend and where you need to spend but, more crucially, why you need to spend it – building the business case for owners/investors that provides the confidence there has been some thinking behind the budget numbers rather than a “let’s add 5-10% on last year” mentality

🎞 Here are the video chapters:
00:00 Video Start
01:21 Guest Welcome
03:00 Why is an audit so important
06:00 Problems an audit can identify
07:30 Ecosphere - what are the 4 areas
11:34 Comp set - moving beyond traditional competitor analysis
17:33 Evaluate what your doing well or not doing well
21:19 Surely a 12 month budget is not realistic
28:30 Wrap Up
29:42 Additional Videos and Subscription

Here is the link to the article Stephanie wrote on the topic of Marketing Audit (https://bit.ly/2Var9ag)

👀 WATCH NEXT (A few of our other videos)
💢 Get Predictive: Moving Beyond BI and Forward Looking Data
https://youtu.be/RbJ1thySIOA
💢 Meetings and Events Coming Back: Do You Sell or Not Sell?
https://youtu.be/xlYuMDnMf20
💢 Hotel Group Business: Where the RM and DoS Butt Heads Unnecessarily
https://youtu.be/eBPl1Ab-i78
💢 Why Hotel Marketing Needs to Move Beyond ROI and ROAS
https://youtu.be/dtvzuWoNAHo
💢 The Hotel Mindset: Is It More Like Nokia or Apple?
https://youtu.be/5fVhQtOY2z4

👣 HOW TO FOLLOW US
LinkedIn: https://www.linkedin.com/company/revenue-hub
Facebook: https://www.facebook.com/revenuehub/
Twitter: https://twitter.com/revenue_hub

marketingmarketing budgetmarketing audit

DO NOT Buy These Cute Toys ...THEY WATCH YOU SLEEP

DO NOT Buy These Cute Toys ...THEY WATCH YOU SLEEP

Top Tips To Prevent or Manage Kidney Damage Due To Diabetes.

Top Tips To Prevent or Manage Kidney Damage Due To Diabetes.

5 Tips for Effective Online Advertising

5 Tips for Effective Online Advertising

Prices, Poverty, Economy & Government

Prices, Poverty, Economy & Government

Jay Bando - Monster (ft. DeuXe)

Jay Bando - Monster (ft. DeuXe)

How To: Save As (creating a duplicate design)

How To: Save As (creating a duplicate design)

White Walkers Vs Winterfell | Game of Thrones (HBO)

White Walkers Vs Winterfell | Game of Thrones (HBO)

Forza Horizon 5 - Part 1 - The Beginning

Forza Horizon 5 - Part 1 - The Beginning

Delafaye - Time and Money (Lyrics in CC)

Delafaye - Time and Money (Lyrics in CC)

Jo Khwabo Khayalo Mein 💘 Heart Touching Love Story 💓 Children Sad Love Story 😋 Love Book 🌴

Jo Khwabo Khayalo Mein 💘 Heart Touching Love Story 💓 Children Sad Love Story 😋 Love Book 🌴

Neelix  - The Twenty Five (Official Nature One Anthem 2019) (Official Video HD)

Neelix - The Twenty Five (Official Nature One Anthem 2019) (Official Video HD)

Amazon EC2 Basics & Instances Tutorial

Amazon EC2 Basics & Instances Tutorial

Syn Cole - Feel Good [NCS Release]

Syn Cole - Feel Good [NCS Release]

Finding Out

Finding Out

Slaughterbox - Fit For Human Consumption (ALBUM VERSION)

Slaughterbox - Fit For Human Consumption (ALBUM VERSION)

Οι δικές σας coming out ιστορίες

Οι δικές σας coming out ιστορίες

Every Body

Every Body

DJ Luke Nasty, PnB Rock - Might Be (Remix) Lyrics | girl i love it when we high

DJ Luke Nasty, PnB Rock - Might Be (Remix) Lyrics | girl i love it when we high

One Direction - History (Official Video)

One Direction - History (Official Video)

The Other Way Of Stopping

The Other Way Of Stopping

Why are planes usually painted white?

Why are planes usually painted white?

" Similarly " Usage And Pronunciation - Adverb Series - Learn English With President Obama

" Similarly " Usage And Pronunciation - Adverb Series - Learn English With President Obama

[MV] 스파클링 (Sparkling) - DIAMOND [이미테이션 X 스파클링 (IMITATION X Sparkling)]

[MV] 스파클링 (Sparkling) - DIAMOND [이미테이션 X 스파클링 (IMITATION X Sparkling)]

Travis Scott's Body Language In His Apology Leaves Us Wanting Something Else | Why?

Travis Scott's Body Language In His Apology Leaves Us Wanting Something Else | Why?

Use this Example to Write a Project Brief

Use this Example to Write a Project Brief

Reflex sight comparison 2: parallax and field of view

Reflex sight comparison 2: parallax and field of view

A Tour of the Sacristy

A Tour of the Sacristy

Cinori   Participate ft Chef 187 Official Music Video

Cinori Participate ft Chef 187 Official Music Video

Almandrez - Enough (Official Video)

Almandrez - Enough (Official Video)

John Frusciante - Become [Bonus Track]

John Frusciante - Become [Bonus Track]

Problems on Ages _ LESSON #1(Intro+Basic Questions)

Problems on Ages _ LESSON #1(Intro+Basic Questions)

Hiroyuki Sawano feat. Laco『THE ANSWER』Music Video from『86―エイティシックス―』

Hiroyuki Sawano feat. Laco『THE ANSWER』Music Video from『86―エイティシックス―』

TARGET DOLLAR SPOT & HEARTH AND HAND CHRISTMAS DECOR SHOP WITH ME 2021

TARGET DOLLAR SPOT & HEARTH AND HAND CHRISTMAS DECOR SHOP WITH ME 2021

20/20 ABC S44E03 Do No Harm 👩‍👩‍👧‍👧👩‍👩‍👧‍👧👩‍👩‍👧‍👧 20/20 ABC October 23, 2021

20/20 ABC S44E03 Do No Harm 👩‍👩‍👧‍👧👩‍👩‍👧‍👧👩‍👩‍👧‍👧 20/20 ABC October 23, 2021

Tyrannus administers the well merited coup de gras to his enemy

Tyrannus administers the well merited coup de gras to his enemy

I'VE BEEN WAITING FOR THIS! TONS OF SHINY POKÉMON CAUGHT! (Pokémon GO)

I'VE BEEN WAITING FOR THIS! TONS OF SHINY POKÉMON CAUGHT! (Pokémon GO)

One hundred and thirty-five people entered Islam "with the preacher Yusuf Estes

One hundred and thirty-five people entered Islam "with the preacher Yusuf Estes

Bond set at $1M for man accused of beating to death 8-year-old boy in Texas | ABC7

Bond set at $1M for man accused of beating to death 8-year-old boy in Texas | ABC7

How to get Pleasure of Allah | Class 3: Things that matter

How to get Pleasure of Allah | Class 3: Things that matter

Top 10 WORST Behaved Tourists - Kicking Stalagmites?

Top 10 WORST Behaved Tourists - Kicking Stalagmites?

How to use the word LACK correctly

How to use the word LACK correctly

Markets will show mirror image of this spring: Morgan Stanley's Slimmon

Markets will show mirror image of this spring: Morgan Stanley's Slimmon

Attainable Greatness: Audiophile systems for $1,000 to $2,500

Attainable Greatness: Audiophile systems for $1,000 to $2,500

Study Music Alpha Waves: Relaxing Studying Music, Brain Power, Focus Concentration Music, ☯161

Study Music Alpha Waves: Relaxing Studying Music, Brain Power, Focus Concentration Music, ☯161

Alok, Bruno Martini feat. Zeeba - Hear Me Now (Official Music Video)

Alok, Bruno Martini feat. Zeeba - Hear Me Now (Official Music Video)

Going to the WORST Reviewed *TANNING SALON* in my City (1 STAR)

Going to the WORST Reviewed *TANNING SALON* in my City (1 STAR)

Connect-R - Vara Nu Dorm | Official Video

Connect-R - Vara Nu Dorm | Official Video

Try To Be (Catz 'N Dogz Club Edit)

Try To Be (Catz 'N Dogz Club Edit)

Fancy an EU career?

Fancy an EU career?