Why It's Essential To Keep Learning In Sales | James White Sales

A few months ago, I was asked to co-author on a fantastic book called Sales Genius, along with 19 other top sales professionals, who all share their best wisdom and expertise when it comes to achieving sales success.

Since reading the other 19 chapters, I have learned some new techniques that I’m going to try out in my own sales approach and that’s what it’s all about- learning.

Even as a sales expert, I’m continuously learning from other gurus in all kinds of ways and you should be too!
Read & Listen to Books


If like me, you’re constantly traveling from one client to the next, you’ll know how frustrating it can be to feel like you’re wasting valuable time in the car.

If I’m on a long journey, I’ll put on an audiobook or a podcast and use the time I have to learn some new ideas or new techniques for sales and business success. It’s easy just to relax and put on the radio or some music but you won’t achieve anything from doing that. Yes, it’s important to relax sometimes but if you want to develop your skills and achieve sales success, you must put in the time and effort.

If you don’t do particularly long journeys or listening to audiobooks isn’t your ideal way of learning but you have some spare time in the evenings, sit down and read even one chapter of a book a night. You’ll get through it in no time and you’ll learn a great deal. Even if you just take one nugget or one piece of advice from every book you read, it’ll be worth it! Last week, my blog was all aboutthe importance of building good habits and reading books is another habit that truly will pay off later down the line.

A few weeks back, I shared a list of 7 of the top business books I’d recommend- take a look at the list and build the habit of reading or listening regularly!
Make Use of Online Courses


There are so many free resources online nowadays and a quick Google search can provide you with a huge range. YouTube, for example, is full of useful videos from gurus in all areas of business and it’s where I share all of the videos I create. Udemy is another great platform and hosts online courses that cost as little as £10.

Set aside maybe half an hour to an hour a day and give yourself the time to make use of these resources. Allowing yourself dedicated time for learning is vital if you want to develop yourself and your skills.
Attend Training Courses and Events


Attending face-to-face courses and events is another great way to learn from others. I invested in a course about 3 years ago which played a huge part in helping me achieve the success I wanted and I advise you do the same. You may think you don’t have time to squeeze courses and events into your busy schedule but my advice would be to make time. Make courses and events part of your schedule because I can assure you, the time and money you invest in them will be worth it. You’ll not only learn a wealth of knowledge from the speakers and mentors at these events but you’ll also build invaluable business connections and learn from the other attendees.
How To Build Resilience as a sales person
A great quote that always sticks in my mind is "if you hang out with chickens, you’re going to cluck and if you hang out with eagles, you’re going to fly". Surrounding yourself with like-minded people, people that have opened their minds to learning and becoming the best version of themselves will put you in a positive place and encourage you to keep pushing yourself to get to where you want to be.
I’m giving away 10 FREE COPIES of Sales Genius- to claim your free copy, simply subscribe to my YouTube channel and leave a comment on this video, letting me know you’ve subscribed and I’ll be in contact!