What is a focus keyphrase? | Yoast SEO for WordPress

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Published at : 06 Nov 2021
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This video about focus keyphrases is part of the free online Yoast SEO for WordPress plugin training. Learn more about how to use Yoast SEO for WordPress in our free online course at https://yoa.st/3-0. This course includes reading materials and quizzes.

► About this video
The focus keyphrase is the search term that you want a page to rank for. You want people to find your content when they search for that particular phrase. That is why it is quite important for SEO. In this video, we explain what a focus keyphrase it, how you can choose one, and what kind of focus keyphrases there are.

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#YoastSEO #FocusKeyphrase #YoastSEOacademy #Yoast #YoastSEOForWordPress #YoastSEOPremium #YoastSEOFeatures

► Items discussed in this video
0:00:00 - Introduction
0:00:20 - What is a focus keyphrase?
0:01:31 - Why is the keyphrase important?
0:01:51 - Choosing a focus keyphrase
0:04:07 - Different keyphrase types
0:05:28 - Key takeaways

► About the Yoast SEO for WordPress training
In the free Yoast SEO for WordPress plugin training, you’ll learn how to set up and use the Yoast SEO plugin. It’s a valuable course for all users of Yoast SEO who want to use the plugin to its full potential. You don’t need to have a technical background to learn and apply the tips we share in this course. Just follow our lead, and your posts and pages will get the optimization they deserve in no time!
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The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
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Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
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Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer free courses as well.
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Why combine the two? Well, in order to outrank your competitors in the search engines, you need technical excellence and a kick-ass content SEO strategy. The Yoast SEO Premium plugin takes care of all the technical aspects of SEO. In addition, our plugin helps you to write SEO-friendly text and to set up an awesome internal linking structure. Our training courses will really help you become an SEO expert!
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