What is a Customer Data Platform (CDP)? | Segment

Share this & earn $10
Segment
Published at : 25 Sep 2021
28748 views
238
27

What is a Customer Data Platform or CDP? We are glad you asked because in this video, you will get a comprehensive overview of how the customer data platform market is evolving, real life examples of how people are using customer data platforms, an overview of what’s being tracked (and what’s not), and much more.

For those short on time, here are some quick highlights.

500 billion events
Segment is processing 500 billion events through its customer data platform every month. And it’s growing. In 2019, the overall volume of events that customers have tracked through Segment’s CDP increased by 60%.

CDP adoption
CDPs are being adopted by companies big and small. But enterprise companies are sending data to 20% more destinations than SMB and MM companies.

Top events tracked
The most popular data points being tracked show an increasing focus on behavioral data. Product added, checkout started, order completed are amongst the most popular events tracked.

CDP is not just for marketers
CDP is becoming an essential tool for all lines of business, not just marketing. 26% of customers connect customer success tools, 15% connect CRM, and 31% connect data warehouses.

Data collection is becoming fractured
The average user of Segment’s customer data platform is sending data to eight destinations.

Read more and get the full CDP Report here: https://segment.com/blog/customer-data-platform/

customer data platformcdpsegment

Ed Sheeran - Visiting Hours (Lyrics)

Ed Sheeran - Visiting Hours (Lyrics)

Future - Life Is Good (Lyrics) ft. Drake

Future - Life Is Good (Lyrics) ft. Drake

[ABLE Corporation] ABLE Youtuber Cypher

[ABLE Corporation] ABLE Youtuber Cypher

I Dropped a 95 lb Dumbbell on My Toe!! (HERE'S WHAT HAPPENED)

I Dropped a 95 lb Dumbbell on My Toe!! (HERE'S WHAT HAPPENED)

The Importance of Intensity in Physical Activity

The Importance of Intensity in Physical Activity

Vocabulary - though, although, even though, despite, in spite of

Vocabulary - though, although, even though, despite, in spite of

joji - will he

joji - will he

Adults need to know the trends. Your family members may be following suit.

Adults need to know the trends. Your family members may be following suit.

The secret to giving great feedback | The Way We Work, a TED series

The secret to giving great feedback | The Way We Work, a TED series

Tiktok songs playlist that is actually good ~ Chillvibes 🎵 Tik Tok English Songs #11

Tiktok songs playlist that is actually good ~ Chillvibes 🎵 Tik Tok English Songs #11

YOU SAY PARTY 'Heading In The Direction Of The Rising Sun' [Official Video]

YOU SAY PARTY 'Heading In The Direction Of The Rising Sun' [Official Video]

Motorcycle Riders - You're Leaning the Wrong Way

Motorcycle Riders - You're Leaning the Wrong Way

30 minute fat burning home workout for beginners. Achievable, low impact results.

30 minute fat burning home workout for beginners. Achievable, low impact results.

Principles for Success from Ray Dalio: Founder of the World’s Largest Hedge Fund

Principles for Success from Ray Dalio: Founder of the World’s Largest Hedge Fund

The Drifters - Some Kind of Wonderful

The Drifters - Some Kind of Wonderful

how to draw a conventional gear (draughting)

how to draw a conventional gear (draughting)

Boys Also Have Respect | Ramneek Singh 1313 | RS 1313 VLOGS #shorts

Boys Also Have Respect | Ramneek Singh 1313 | RS 1313 VLOGS #shorts

My Response to Newsday's "Franzese Family Falls Apart" | Mob Story Monday with Michael Franzese

My Response to Newsday's "Franzese Family Falls Apart" | Mob Story Monday with Michael Franzese

Using the word 'EVEN' - even SO, even THOUGH, even IF, even AS

Using the word 'EVEN' - even SO, even THOUGH, even IF, even AS

Selena Gomez & The Scene - Who Says

Selena Gomez & The Scene - Who Says

ATC - All Around The World (la la la la la la la la)

ATC - All Around The World (la la la la la la la la)

We Are Remodeling Our House!

We Are Remodeling Our House!

Frawley - No One Can Fix Me (Lyrics)

Frawley - No One Can Fix Me (Lyrics)

Insights to Behavior Marketing Video HD1080p

Insights to Behavior Marketing Video HD1080p

100x ZOMBIE MINECRAFT vs EVERY GOD | TABS - Totally Accurate Battle Simulator

100x ZOMBIE MINECRAFT vs EVERY GOD | TABS - Totally Accurate Battle Simulator

Learn English Words: RELATIVELY - Meaning, Vocabulary with Pictures and Examples

Learn English Words: RELATIVELY - Meaning, Vocabulary with Pictures and Examples

Ain't Marriage Great? - Benny Hill Edition

Ain't Marriage Great? - Benny Hill Edition

Infinite-Minded Companies | Simon Sinek

Infinite-Minded Companies | Simon Sinek

To Build a Home - The Cinematic Orchestra (Lyrics)

To Build a Home - The Cinematic Orchestra (Lyrics)

This Knowledge Must Be Your Experience (Hindi Dubbed)

This Knowledge Must Be Your Experience (Hindi Dubbed)

BRILLIANT TIKTOK HACKS FOR ANY OCCASION || Smart Parenting Tricks To Save Your Day By 123 GO! TRENDS

BRILLIANT TIKTOK HACKS FOR ANY OCCASION || Smart Parenting Tricks To Save Your Day By 123 GO! TRENDS

Block B - Very Good [Hangul/Romanization/English] Color & Picture Coded HD

Block B - Very Good [Hangul/Romanization/English] Color & Picture Coded HD

Light & Mad Clip - Dealer: Τραπαγγελίες vol 5 | WHAT’S UP

Light & Mad Clip - Dealer: Τραπαγγελίες vol 5 | WHAT’S UP

Real American History That Most US Schools Never Taught You #1 (Philip DeFranco #Shorts)

Real American History That Most US Schools Never Taught You #1 (Philip DeFranco #Shorts)

RC ADVENTURES - HUGE "TOY" TRUCK gets a PROPER BEATiNG! 49cc GAS POWERED PRiMAL RC RAMiNATOR MT

RC ADVENTURES - HUGE "TOY" TRUCK gets a PROPER BEATiNG! 49cc GAS POWERED PRiMAL RC RAMiNATOR MT

Queen - Heaven For Everyone (Official Video)

Queen - Heaven For Everyone (Official Video)

AIM - Cold Water Music

AIM - Cold Water Music

This INCREDIBLE Police Station Transformation | George Clarke's Remarkable Renovations

This INCREDIBLE Police Station Transformation | George Clarke's Remarkable Renovations

Black Desert Online - Farming For Casual Players! ♠

Black Desert Online - Farming For Casual Players! ♠

'May Be The Craziest Thing I've Ever Heard': Jim Jordan Blasts Democrats During House Hearing

'May Be The Craziest Thing I've Ever Heard': Jim Jordan Blasts Democrats During House Hearing

A Change is Gonna Come (Sam Cooke Cover) | Brian Owens

A Change is Gonna Come (Sam Cooke Cover) | Brian Owens

TIMELAPSE OF THE FUTURE: A Journey to the End of Time (4K)

TIMELAPSE OF THE FUTURE: A Journey to the End of Time (4K)

Lloyiso - SEASONS LIVE [Lyrics Video]

Lloyiso - SEASONS LIVE [Lyrics Video]

Best Wallets of 2021

Best Wallets of 2021

Are the media buying Morrison's images and slogans? | Media Watch

Are the media buying Morrison's images and slogans? | Media Watch

Fight breaks out after end of police chase

Fight breaks out after end of police chase

disjointed and uncertain

disjointed and uncertain

[1.17] How To Install FABRIC for Minecraft 1.17 with Fabric Mods! | Minecraft 1.17 Tutorial

[1.17] How To Install FABRIC for Minecraft 1.17 with Fabric Mods! | Minecraft 1.17 Tutorial

Stop - 28 Tetor 2021 (Emisioni i plote)

Stop - 28 Tetor 2021 (Emisioni i plote)