What is a Customer Data Platform (CDP)? | Segment

What is a Customer Data Platform or CDP? We are glad you asked because in this video, you will get a comprehensive overview of how the customer data platform market is evolving, real life examples of how people are using customer data platforms, an overview of what’s being tracked (and what’s not), and much more.

For those short on time, here are some quick highlights.

500 billion events
Segment is processing 500 billion events through its customer data platform every month. And it’s growing. In 2019, the overall volume of events that customers have tracked through Segment’s CDP increased by 60%.

CDP adoption
CDPs are being adopted by companies big and small. But enterprise companies are sending data to 20% more destinations than SMB and MM companies.

Top events tracked
The most popular data points being tracked show an increasing focus on behavioral data. Product added, checkout started, order completed are amongst the most popular events tracked.

CDP is not just for marketers
CDP is becoming an essential tool for all lines of business, not just marketing. 26% of customers connect customer success tools, 15% connect CRM, and 31% connect data warehouses.

Data collection is becoming fractured
The average user of Segment’s customer data platform is sending data to eight destinations.

Read more and get the full CDP Report here: https://segment.com/blog/customer-data-platform/