UX Ideations: A Technique for Producing Ideas

In this video I’ll walk you through key takeaways from one of the best books for UX, product and innovation ideations – A technique for producing ideas by James Webb Young.

This simple book highlights 3 core principles when it comes to idea generation as well as 5 steps to coming up with ideas that are great. Needless to say any experience design, design sprints and ideations can be shaped around this. Check by key takeaways and how I apply it in the video.

As usual, be sure to pick up this small, but mighty book: https://amzn.to/2E2XzHU

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