If we look at our communication as if we’re preparing a meal, we’ll find 5 ingredients present in every meal we prepare: Clarity, Brevity, Context, Impact, and Value. But how much of each ingredient do we need?
That depends on who you’ll be speaking to. Different audiences have different tastes, so you’ll need different proportions of each ingredient. Some people will need more Clarity, some will need more Impact, or Context.
This short video talks about these 5 ingredients, and how they fit into The Recipe for Great Communication.