Sally Dickerson of Brand Science: How do you build a brand?

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NorwichBSchool
Published at : 28 Sep 2021
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Sally Dickerson, Global Director of Brand Science, talks about how you can build a brand, using her favourite tool: measurement. Brand Bites is a micro video project run by the MSc Brand Leadership team at the University of East Anglia. To get in touch or get more information about MSc Brand Leadership please see our website: www.business.uea.ac.uk/msc-brand-leadership

BrandbrandingUniversity Of East Anglia (College/University)

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