Psychology of Strong Opinions and Social Connections

Check out my new podcast, "Opinion Science" about the psychology of opinions and how to change them: http://opinionsciencepodcast.com/

Full blog post: http://opinionsciencepodcast.com/how-other-peoples-opinions-affect-our-own/

Tons and tons of research in the psychology of opinions has considered people’s opinions, including where they come from and how they change. But since so much of this research is done by social psychologists, it’s only natural that it has tackled the issue of how other people’s opinions affect our own. Although it’s true that we often conform to other people’s opinions, social pressures don’t only affect our opinions themselves—they can also affect the strength of our opinions. I’m about to go into detail on this, but the gist is that our opinions are stronger and more resistant to persuasion when our friends and family have the same opinions.

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