CNBC’s Jim Cramer and the ‘Squawk on the Street’ team react to Netflix’s latest quarterly earnings. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2NGeIvi
Netflix also announced it will use new metrics for reporting viewership. The company will start reporting hours viewed rather than the number of accounts that watched.
For example, the company’s current top film is “Extraction,” with 99 million accounts having watched at least two minutes of the title in its first 28 days on Netflix. Future reporting would put “Bird Box” as the top film, with 282 million total hours viewed in its first 28 days.
The company said in a letter to investors that the new metrics “matches how outside services measure TV viewing and gives proper credit to rewatching.”
Netflix will also release title metrics more regularly outside of its earnings report, it added.
The company also gave a nod to the top show of the quarter, “Squid Game.” Netflix said the South Korean dystopian series has become its “biggest TV show ever.” The company said 142 million member households globally watched the show in its first four weeks.
The company also pointed to the cultural relevance of the show.
“Like some of our other big hits, Squid Game has also pierced the cultural zeitgeist, spawning a Saturday Night Live skit and memes/clips on TikTok with more than 42 billion views,” the company said. Demand for consumer products related to the show is high, it added.
Even Hastings wore the green tracksuit that was popularized by the show during the company’s earnings interview.
Netflix also updated investors on its push into gaming. The company said it’s begun testing its games in select countries, but “it remains very early days for this initiative.”
The games will be a part of Netflix subscriptions and will not include advertisements or in-app purchases.
Netflix still wants to grab more users’ attention, competing against activities like watching TikTok, playing Fortnite or reading. It shared some insight into that dynamic, saying that when Facebook experienced a global outage earlier this month, Netflix saw engagement increase 14% during that same time period.
Getting into gaming could bring Netflix users to spend more time on the platform, outside of watching traditional shows or films.
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